May 7, 2009
A huge container measuring 20 feet high and nine feet wide made to look like a popcorn bag that was filled with over a ton of popcorn was suspended from a crane by the Tower Bridge in London on Tuesday, May 5.
It was a promotional stunt for mobile phone company, Orange.
The bottom of the container opened, pouring out the mountain of popcorn, and 100 competitors scrambled to find prizes hidden within the food. Prizes included cell phones, vacations and tickets to movie screenings – all totaling over $15,000 U.S.
The stunt was on the fifth anniversary of the phone company’s sponsorship of a weekly drive to coerce people into going to the movies. As we know, it’s probably because they have a corporate partnership with theater companies.
See video footage of the event here on Reuters. Back to People Magazine Daily - Click Here
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